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If you have been using opt-in
email marketing for sometime, I'm sure you might have got
accused of spam at some point, even after doing everything
right.
Yes, I'm talking about
people who actually agreed to receive your email, blaming
you for sending unsolicited mail.
According to me it's not
their fault, as nowadays it's very easy to mistake an
'email marketer' for an 'email bomber'.
The web has grown so wide
and huge in the last couple of years that it has become
hard to differentiate between a spammer and a legal email
marketer.
Spammers just didn't
disturb a regular email users life but also wrecked havoc
in the Internet marketing community.
Day after day it's becoming
devastatingly difficult for permission based email
marketers to use email legally and not get slammed for
illegal mailing.
Even after making sure your
email looks, sounds, smells and tastes 'Legal', you run a
high risk of either getting blocked or being labeled as a
spammer.
On the other hand, if luck
favors you and your mail does make it to your
subscribers’ inbox safe and sound, what's the guarantee
that it'll get opened and read?
It's a nightmare every
marketer would love to avoid.
Well, you can stop worrying
now and have a sigh of relief. It's about time all the
hardcore spammers out there had their last laugh.
The Internet marketing
world is abuzz with a brand new technology, which could
finally send spamming back to the dark ages, big time.
If you still don't have a
clue of what I'm talking about, it's called RSS and it's
turning heads all over the web.
RSS, which stands for
'Really Simple Syndication' is a new technology, which
enables anyone to syndicate his or her content online.
A lot has been written on
what is RSS and how it works. So I would like to keep it
short and sweet, as I'm sure you too wouldn't really want
to get into the unnecessary technical stuff.
In simple words, RSS is a
way to publish and receive content electronically. RSS
files are XML based and are popularly known as RSS feeds.
What's revolutionary about
RSS is, it can help you distribute your content directly
to your subscribers, without any spam filters interfering.
To subscribe and read your
RSS feeds, all your subscribers need to have is an RSS
reader, also known as an aggregator.
What's more, they don't
even have to worry about giving out any of their personal
details to subscribe to your feed.
And with a screaming bunch
of RSS readers available on the web right now (most of
them being free), it wouldn't be very hard to convince
your subscribers to get there hands on one.
RSS readers are available
in both versions, desktop and web-based, of which the
latter seems to be the most popular.
Once your subscriber adds
your RSS feed to their favorite RSS reader, you go 'live'
and instantly establish a direct connection with your
subscriber.
Whenever you have something
new to publish, all you have to do is update your already
published RSS feed with your fresh content.
As soon you load your feed
with new content, walla! Your feed automatically gets
updated everywhere it's subscribed.
No mess, no fuss. Just
content that works.
Pretty neat huh?
That's the beauty of RSS.
No wonder it's currently being employed by web honchos
like Yahoo! and MSN to deliver content to their users.
They even allow their
members to add any RSS feeds of their choice to their
members’ area, making them perfect examples of web-based
aggregators.
Syndicating your content
can mean a lot to you and your business. By publishing
your own RSS feeds, you could eventually end up with more
leads, more subscribers and not to forget, more money in
the bank.
Happy syndicating!
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About
The Author
Mustafa
K. is the co-founder of http://www.rapidfeeds.com,
a free online service that helps anyone
deliver targeted content to their
subscribers through RSS. Sign Up for your
FREE account on his site to put an end to
blocked messages and add more subscribers. |
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