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900 numbers have been heavily
advertised over the last few years as a great way to make
money. Everybody from Dionne Warwick to Don Lapre are
getting in on the pay per call action
In theory (theory mind you)
they are a great way for people to make money. You start
up a simple phone line and people start calling by the
thousands (I sound like someone I know on TV).
When the numbers became
popular a few years ago, sex and adult lines were a large
part of the business. Psychic lines are now the rage.
There are some psychic lines that are generating millions
of dollars in calls per month (Although Dionne's did go
bankrupt, didn't the psychics warn her?) but every single
one of these lines has huge advertising budgets and the
people renting out lines are not going to advertise a
thing, only rent you the lines.
There are many company's
that rent 900 numbers if you would like to get one. When
company's first started renting lines 10 years ago, the
person renting would only get a small percentage of each
call, maybe 10% to 20%. But now that so many company's are
renting lines (increased competition), the call per-minute
amount you get is much more. You can literally find
hundreds of different company's in the back of business
magazines that will sell you consulting and 900 lines.
976 numbers were the first
toll lines that came out. The problem was that they were
local only and didn't have that many features. Large
advertisers wanted one number they could advertise all
over the US and get calls for, not just one small local
area. 900 number's solved that problem.
There are really two big
problems with 900 number's. The first is perception. 900
number's seem really idiotic to most people. If you have a
great business idea or way to make money, 900 number's
would probably be one of the worst places to advertise.
How many friends do you have that call 900 number's each
month? How many 900 number's did you call last month?
These are the sorts of things you have to think of when
you are going to start a business. If you would never use
the services, why would anybody else? This is something
that people like Don Lapre would never tell you. Don lapre
just wants you to think that 900 numbers are just a big
cash cow. Not the reality.
The other thing is money.
You need a lot of money to really get a 900 numbers going.
Starting with $500 isn't going to do it. You need a heck
of a lot more than that. Most of the big company's have
$500,000 monthly advertising budgets (that's even out of
my league.)
You are much better off
getting into direct marketing, network marketing, internet
marketing or even real estate investing over dealing with
900 numbers
I hope this helps in your
future marketing decisions.
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