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This article is primarily
directed toward people who work at home in a business that
happens to involve network marketing.
I am often contacted by
members of my business team with complaints regarding a
lack of response or lack of action on the part of their
affiliates. Their complaints typically go something
like..."I send out lots of emails to all of them and
I very rarely get any response and it seems like very few
of them are taking any action. What am I doing
wrong?".
There are many types of
internet-based home businesses where feedback and
interaction are quite important and getting an affiliate
or business team member to communicate with you is a
definite objective. It's not at all surprising that this
can be a challenge when you stop to think that what you
are trying to do is initiate a dialog between two complete
strangers who have never even seen each other.
In the case of network
marketing, it is of critical importance to build a sense
of trust with your team members. Network marketing is very
definitely a relationship business and each relationship
typically starts out with two complete strangers sitting
at their respective keyboards.
The team building aspect of
network marketing is of vital importance to the success of
each individual member and to the team as a whole. Two key
elements of team building are trust and confidence and
these factors play a very large role, particularly for new
team members.
With all that being said,
many people love the IDEA of making good money working at
home in their own business and expect it to just
"happen", but have no willingness to take any
action or put forth any effort to make it happen.
Having been involved with
team building and network marketing for some time, I have
come to adopt the following as my operating
credo..."if you have the desire and are willing to
put in the effort, I'll pull you along so you can go
faster down the road to success, but if you don't want
move on your own, I'm not going to waste my time trying to
push you forward".
Its like working with a
length of chain...pulling it along works fine, but trying
it push it forward only results in a pile of frustration.
You need to be able to
distinguish between people that have a legitimate interest
in developing a home based business and those lost souls
that feel that they have just joined another chat group
and only want to engage in an endless "debate"
about the virtues of whatever business you are promoting,
but never actually had any intention of establishing a
business...you will have to develop your own method of
reading people like this (its mainly a sense of
feel...sort of a belly button thing).
You can help someone reach
for success...but you can't reasonably expect to make them
want to be successful. Its just another variation of that
very old and tired cliche...that "you can lead a
horse to water, but you can't make it drink".
Another way of looking at
it is if you are trying to move people forward, you pull
them from in front (a leadership position), but if you
have to push them it will be from behind (not a position
of leadership).
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About
The Author
Kirk
Bannerman operates a successful home based
business and coaches others seeking to
start their own home based business. Visit
his website at Legitimate
Home Based Business for more details. |
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