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The business of jewelry
is one of the most fun, exciting and profitable businesses
that exist. The demand for jewelry by consumers is
unrelenting and consistently growing. Like any other
business worth pursuing by a new- comer; the jewelry
business requires research, ongoing education, focus and
persistence. Fear not,the rewards for this effort can
be well-worth the investment of time and energy making
jewelry one of the best home-based business opportunities
available.
Finding your
Niche
The
world of jewelry is vast and can be overwhelming. It is
imperative that the prospective jewelry entrepreneur
narrow down to a specific area in which to concentrate
there marketing efforts. In other words, you must avoid
the temptation to spread-out in several directions.
Rather, you should become an expert, a specialist. The
ideal is to find a niche within a niche. Stake your claim
and mine that pocket deep and hard. For example, sterling
silver cat jewelry ,14 KT. gold Celtic jewelry, wire
-wrapped birthstone jewelry etc.
Selecting
your Approach
After
the budding jewelry entrepeneur has settled on their
niche, they must decide which business model makes
the most sense to them. The following represent five basic
strategies that one might follow:
1. Buy
wholesale-sell retail- Remember, you make your profit
by buying well. Any Search Engine will reveal countless
wholesale sources, move steadily forward. Do your
research. Not all wholesalers are equal. In fact, many
so-called wholesalers are not really wholesalers at all
and prey on the unsophisticated. Applied knowledge is key
here.
2. Import
directly from manufacturer and sell wholesale. This
strategy is not the best for beginners, but if you have
ties and are comfortable with a country like India,
Thailand, Mexico and others. This can be a lucrative
approach. Start small and learn the ropes before you grow.
3. Become
an affiliate for an existing web-based jewelry company.
This strategy is excellent for beginners, as it requires
no inventory and you use the company's web-site. Also,
they handle the product fulfillment and shipping. This is
a great, low-risk way to get started.
4. Join a
jewelry MLM- There are some advantages here and some
individuals enjoy this type of marketing, again, do your
due-diligence before you jump-in.
5. Make and
sell your own jewelry- If you have the talent and the
time, this path can be very rewarding. One tip, unless you
want to be a starving artist; find out what type of
handcrafted jewelry consumers will actually buy and
produce jewelry for that market.
Marketing and Selling Jewelry
Once
you have identified your niche and selected your approach,
you need to explore marketing and selling for profit. Here
are some suggestions for how and where to sell jewelry.
1. Special
Events- Craft shows, wine festivals, Celtic festivals,
street fairs etc. In the beginning, concentrate on
low-cost booth fees i.e. under $100 until you gain
experience.
2. Home
parties- Low overhead. These can be a goldmine if you
work them well. Referrals are the key to success.
3. Ebay-
an easy, low-cost way to sell jewelry on the internet.
4. Your own
website.
A.
Ebay or yahoo store- both are excellent because of
there built-in shopping audience and credibility.
B. Buy
and fix-up a previously owned website-Many websites
are For Sale by Owner on ebay.
The
jewelry business can be a wonderful full or part-time
home-based business. Use this article as a basis for your
education. Learn everything you can about your chosen
niche, study marketing and develop your selling
skills. Keep a positive attitude and success will
certainly follow.
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About
The Author
The
author Sam Serio has been marketing
gold, sterling silver and gemstone jewelry
for more than fifteen years. To learn more
about the exciting world of jewelry and
gemstones, or money-making
opportunities in the lucrative business of
jewelry; please visit his website at www.morninglightjewelry.com
or www.morninglightmarketing.com. |
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