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Most people realize that when
you start a business offline it will cost money. But, when
it comes to online business most people don't want to pay
anything to get started. The bottom line is you can't
start any business with out some costs. The difference
between online and offline business are that online
business can be done with a tight budget.
When you first start your
online business there are some tools you must have. You
must have an autoresponder, now you might wonder what is a
autoresponder? This is a form of email where you store
pre-written follow up sales letter, newsletter or articles
depending of what your business are. These messages are
sent out to your customer at time you decide.
There are free
autoresponders and there are autoresponders that will
charge you a monthly fee. The free autoresponder have less
features. And some of the autoresponder will put ads in
your follow up letters, and that is not an good idea for
you. You don't want others to promote there products or
services in your letters where you are promoting your own
product or service. Therefore a paid autoresponder is much
better, there will only be your own promoting in it.
You have to build an opt-in
list with customer, it's here the autoresponder show its
greatness. To get interested customer to your list you
have to place an ad and from that ad you will have your
customer to visit your web site. When the customer
subscribed they end up in your autoresponder and will be
send your pre-written follow up letters at time you set
up.
There are lots of places
where you can put your ad in.
Here are some examples:
Google Adword
Overture
There are more, just search
the Internet.
There are also company
where you can buy leads for your list. Some examples:
Cutting Edge Media
Lead Factory
For more just search the
Internet.
When you buy leads this
will go directly to your autoresponder they will not be
directed to your web site, but thats okey you will have
your link to your web site in your follow up letters.
It's also important to have
a website, you use the web site to promote your business.
It's in the web site you place your sales letter to
convince your customer of your product or services
greatness so they will subscribe to your list.
If you are involved in
affiliate programs they will some times provide you with a
web site, often you will have several web sites depending
of there products. The problem with these web sites are
that you can't build your opt-in list.
You have probably heard
that the success is in the list, and I have to agree. It's
much easier to promote products or services whit customer
in a list then try to get new customer all the time.
Opt-in list are a database
where all of your customer are gathered when they
subscribe to your list. It's from these list your
autoresponder gets the email address to your customer.
So what I suggest you to do
is to build your own web site and from this you promote
your affiliate programs and let people subscribe for your
pre-written follow up letters in your autoresponder.
If you don't know how to
build your own web site there are several on line that
will help you with this, of course they will charge you
but if you don't know how, these will be well spent money.
There are also some
business partners who will build your web site for free
with ready to go affiliate programs as long as you join
them with these affiliate programs. This is a good idea if
you have none or little knowledge in Internet business,
you will get started in a easy way, and some of them will
also have step-by-step guides how to run your business.
How about affiliate
programs are they free of charge? It depends on what
product or service they are offering. For example if they
offer a software product that can be used on web sites,
they will almost certain charge you with a monthly fee,
and that is understandable, if they don't you could use it
on your web site and promoting some one Else's product and
get to use the software for free. There are also other
reasons for a monthly fee, there are administrative costs,
they may provide you with a web site and follow up letters
and they have to track your sales so you get paid
properly, won't you agree that this is important.
So now you will understand
that running an Home Business is not totally free of
charge. But it's much More affordable than an offline
business. You don't have to spend that much money to be
successful.
I spend about 100 to 150 $
a month on advertising, autoresponder and affiliate fees.
But thats me you can spend more or less it depends on your
budget.
To your success.
Gert Ljungqvist
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