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When you publish a content
site there are times when affiliate products are not the
only products you want to recommend.
Situations when you'll find
you'll want to promote a non-affiliate businesses'
product(s).
So you'll have to set out
to ask permission to do so.
And when you request to use
other businesses' copyrighted material, such as graphics
or content, you want to be certain to receive a reply back
as fast as possible, don't you?
Absolutely!
Then there are several
things you must be aware of.
What must you be aware of?
You must be aware that
there are various reasons why you may receive a slow
response. Or never receive a response at all. And here are
the reasons why:
1. The prospect is very
busy and does not have time to respond to you promptly.
2. In connection with #1,
the prospect is busy, means to reply, delays, and then
forgets.
3. The prospect may have to
do a little research to find out if you are able to use
the material since it may not actually belong to the
company itself.
4. The answer to your
request is "no."
After you understand all of
those reasons there is one very important factor that
could help you receive a quicker response.
And that is making it as
easy as possible for your prospect to answer your request.
The less work he has to do,
the faster the reply will come.
Typically speaking, if you
request to feature material (of another business) on your
website, most intelligent parties will realize it is free
advertising for them.
But they still want to be
particularly certain that your website is of high caliber.
Since the image of your
website reflects on their business.
So you MUST give your
prospect every reason in the world to say "yes"
to your request.
And how do you do that?
1. Own a high quality
website.
2. Inform him that is it
FREE advertising for his business.
3. Include a link to your
website in your email. And then call attention to your
website address. (Offer an example page [if possible]).
4. Offer a simple way for
him to give you an answer.
5. Be VERY aware that your
email is equivalent to a resume (curriculum vitae). How
the email appears is how you appear. If its sloppy, then
you're sloppy, and your website is sloppy. It must be
professional, have no typos, or grammar errors. Proofread!
It is best to create a
template that you can use anytime a situation occurs in
which you need to request to use another business'
material. And in that template there should be a simple
multiple choice section.
If you've done all of the
work for the prospect then you have a much higher chance
of getting the response. Remember, you're the one
infringing on his time.
Why should he have to spend
extra time out of his day to respond to you? He doesn't
need you. You need him.
So give him every reason to
respond.
His minutes wasted =
unlikely response. His seconds wasted = very likely
response.
Minutes and seconds are a
large margin apart.
Less work for your
prospects equal more responses. More work for your
prospects equal less responses.
Due to my own experiences I
realize how important this is so I have even made it very
easy for you.
I have created a template
that you can use and alter to your liking. Copy and paste
it into a text editor and save it.
Even if you don't need it
for this specific reason you may need it later for another
vital reason.
--------------------------
Copy and Paste Template --------------------------
Greetings,
Let me introduce myself.
My name is (Your Name). E-business owner of (Your
Website Name).
There are several
products that I have found on (Name of Prospect's
Website Name) that have aroused my interest. And I would
like to promote these products on my website. I think
they would be very valuable to my visitors and send a
moderate amount of traffic to (Prospect's Website Name).
Therefore, I am contacting you to request permission to
use the following materials on (Your Website Name):
1. (Product Name)
2. (Product Name)
3. (Product Name)
You can conclude your
decision that (Your Website Name) is of high caliber by
clicking on the following link:
(Your Website Name)
http://www.yourdomain.com
Also to help make your
decision easier I have included a sample page of how
your product will look displayed on (Your Website Name):
Sample Page
http://www.yourdomain.com/sample.html
I recognize that each
person's time is very valuable so to make things simple
I have included a fast and easy way for you to respond
to my request. It will take no more than 30 seconds
worth of your time.
To respond simply hit the
"Reply" button of this email, put an
"x" in one of the boxes (below) next to
whichever option serves as your answer, and then hit
"Send" (to send the email to me) and you're
all done:
My answer is...
[ ] Yes
[ ] I'll have to check into that. I'll get back with
you.
[ ] No
Thank you so much for
your time. I look forward to receiving your answer. Have
a great day!
Best Regards, (Your Name)
email@yourdomain.com
http://www.yourdomain.com
------------------------
End of Template ------------------------
See how easy that makes it
for the prospect?
All he has to do is take a
couple of seconds to reply and he'll be rid of you for
good (hopefully). :P
The prospect has no real
hassles with having to take much time to think up how to
word a reply.
It's all done for him.
And should the prospect
need to check things out before he can give you a final
answer, be certain to send the prospect a follow-up email
(like the template above) 1-7 days after you receive the
prospect's answer.
The follow-up email can sit
in his email box and be available to him when he does
finally have the answer to your question.
Remember, the more your
prospects have to think or work, the less chance you'll
have of receiving that reply. Ever.
Do as much of the work as
you can for them.
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