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Google's Adsense program is a
great way for website owners to finally make some money
for all their hard work. Google Adsense ads are mainly
text ads that use the powerful algorithm of Google search
to carefully match and target ads to the contents of a
webpage. Google has recently started including fancy
graphical ads into their arsenal.
Adsense has been considered
by some a revolutionary program that blurs the lines of
the digital and financial divide. No longer are just large
sites such as Cnn and Aol making large advertising
revenue. Today anyone with great content, niche site or
even a blog can become apply to become an Adsense
publisher. Adsense publishers have enjoyed this program,
with many people saying it has one of the highest payments
per click in the industry. One complaint has been
persistent since the introduction of the program, the
quality of Google's Adsense publisher reports. Adsense
publisher reports leave much to be desired. Google has
introduced channels as a means for publishers to
distinguish how many times an ad is displayed in a certain
location or how many times that particular channel is
clicked, but that's about it. It's not really much
reporting when you compare it to other programs.
People ask me all the time,
how do you do so well on your adsense campaign? Normally I
kept that information secret, as a recipe for a successful
campaign, but today I'm going to share it with you. One
thing I hated so much as an Adsense publisher was that I
never new exactly what ads were being clicked,
specifically what was my visitor interested in? Using
channels didn't let me determine specifically which page
the ad was on that they clicked the ad on. Using Google
reports, I couldn't determine who was referring valuable
traffic to me, was it the search engines, was it link
exchanges, directories? Google's reporting, outside of how
much I made, really didn't report anything. Not doing
anything about it and being ignorant of all this important
information was my worst mistake. Google has all these
stats because they know it's important, so why shouldn't
the publishers too?
Ok, it's getting close to
the part where I tell you my secret to Adsense success.
I'm pretty skeptical about buying software that I can't
change or modify to fit my own purpose, so I guess I'd say
I'm an open-source man.When I finally found an open-source
program that claimed it could give me the stats I was
looking for, I gave it a real look. It's called Asrep ,
written in PHP and Perl (yes, that's two choices). Asrep
is the premier adsense monitoring script. It's the swiss
army knife every Adsense publisher should have in their
back pocket.
First, before I get into
anything, the small code that you add does not alter any
Google code, and it does not violate their TOS, we
actually asked, yes, you can exhale now. How exactly does
click tracking affect your Adsense revenue your probably
thinking? I'm getting to that answer, just bare with me a
little longer. Normally on any given day I'd log into my
Adsense account and be happily surprised, not alot of
clicks but I did make a good amount from them. I wish I
knew what that ad was, or even what keyword caused that ad
to show, because I'd certainly want to target those higher
paying ads for my site. Now you don't have to wish, with
Asrep you can actually get detailed reports on just about
any Adsense information you could want to know. When I say
all the information you'd ever want to know, I mean all.
I'm talking about serious reporting Google hasn't even
thought of giving publishers, for example the click thru
rate of a particular referrer. Yeah, you heard that right,
now you can actually find out which traffic is being
converted into clicks.
Still being ever skeptical,
I decided I need to take a little test drive of Asrep,
seeing is believing. It took all of 3 minutes to install,
and another nice thing is that it works on multiple
domains too, so you don't have to do multiple
installations. You'll be able to get Geo-Ip information so
you can determine where your visitor is from. This program
is perfect, for those who are scared about losing their
hard-earned account to Click Fraud, or even the suspicion
of it. We all know that click fraud is one of the plagues
of our industry and once your site is suspected of it, you
might as well throw in the towel. Don't be the victim, now
you can be proactive in combating click fraud be letting
Google know about repetitive clicks from a certain IP
address, before Google lets you know!
Now that you can see which
traffic gives you the best click thru rate you won't have
to waste your time with bad ad campaigns. Now that you
know which pages give you the most clicks you can improve
their look and target more traffic to them. Now that you
know which ads give you the most revenue per click, you
can target them better with your page content. It's all
about the Adsense Reporting and thats my secret recipe to
running a successful Adsense campaign, that and staying on
top of Adsense News.
I hope this article helps
out everyone who have been considering running Adsense on
their website.The Author PuRe runs an Information
Technology Community site at www.pureehosting.com
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