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What is web accessibility
& why is it important?
Web accessibility is about
making your website accessible to all Internet users (both
disabled and non-disabled), regardless of what browsing
technology they're using. In addition to complying with
the law, an accessible website can reap huge benefits on
to your website and your business.
Your website must be able
to function with all different browsing technologies
The first and perhaps the
most important rule of web accessibility. Not everyone is
using the latest version of Internet Explorer, with all
the plug-ins and programs that you may require them to
have for your website. Different browsing technologies,
each with their own accessibility requirements, can
include:
- Lynx browser - Text-only
browser with no support for tables, CSS, images,
JavaScript, Flash or audio and video content
- WebTV - 560px in width
with horizontal scrolling not available
- Screen reader - Page
content read aloud in the order it appears in the HTML
document
- Handheld device - Very
small screen with limited support for JavaScript and
large images
- Screen magnifier - As
few as three to four words may be able to appear on
the screen at any one time
- Slow connection (below
56kb) - Users may turn off images to enable a faster
download time
- 1600px screen width -
Very wide screen
This basically means that
to ensure your website is accessible to everyone you must
provide alternatives to:
- Images - in the form of
ALT text
- JavaScript - through the
tag
- Flash - with HTML
equivalents
- Audio & video - by
using subtitles or written transcripts
For enhanced website
accessibility you must also be careful how your pages look
when support for CSS and/or tables has been removed.
There are two good ways you
can check your website is accessible for all these:
- Download the Opera
browser and read this article on checking web
accessibility with Opera
(http://www.sitepoint.com/article/checking-just-browser)
- Download the Lynx
browser from http://lynx.browser.org
and see if you can successfully access every part of
your website
Forms need to be accessible
to all web users
When a web user fills out a
form it's a great thing. People fill out forms to:
- Buy a product
- Sign up to a newsletter
- Ask a question
These are the goals of your
website! A site visitor may look through your site,
decides he likes what he sees and tries to sign up to your
newsletter.
...But the form isn't
accessible to him so he clicks away and you lose a
potential customer. Most forms on the web suffer from
accessibility issues. The two main reasons for this are:
- Prompt text is
incorrectly positioned
- Prompt text is
unassigned to form items
(Prompt text is the text
that appears next to each form item, for example,
‘name’, ‘e-mail’, ‘comments’)
To find out more please
read this article about making your forms accessible
(http://www.sitepoint.com/article/accessible-online-forms).
It should be easy for all
users to quickly process the content on your website
We generally don't read web
pages. We scan, trying to find what we're looking for as
quickly as possible. On a regular monitor, we scroll down
the page looking at the items that stand out from the rest
of the text: headings, links, bold text and bullet points.
Non-keyboard and visually impaired users often scan pages
by tabbing between headings or links.
To ensure the accessibility
of your website, use headings, links, bold text and bullet
points and make sure they contain descriptive text. For
example, never use 'click here' for link text.
Structure and presentation
should be completely separated
By separating structure and
presentation your website will be accessible to and ready
for the future of the Internet: PDAs, mobile phones,
in-car browsers, WebTV and 1600px screens.
The structure of a document
is how it is organised, usually with navigational menu
items, headings, sub-headings, paragraphs, lists, and
links. The presentation of a document is how these words
and images are presented to the end user.
The main principle behind
this accessibility guideline is to use CSS and not tables
to lay out your web pages. Check out our CSS resources
area for how to use CSS to increase your website's
accessibility.
There's more to separating
structure and presentation than just laying your web pages
out with CSS. Have a look at this HTML element list that
tells you which elements are structural and which are
presentational. For optimal web accessibility, you can,
and should, avoid using presentational elements as they
may cause your website to become less accessible to
certain users.
The end user should have
control over your web pages
All web users have unique
requirements for how they use the Internet, depending on
the kind of browser they're using or any kind of handicap
or disability they may have. By handing control back to
your users you'll enhance your website's accessibility and
you site visitors will be able to use your website in the
way that best suits them.
This accessibility
guideline could mean allowing users to resize text,
warning them when links are going to open in a new window,
or providing a link at the top of the screen that takes
the user directly to the page content.
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About
The Author
This
article was written by Trenton Moss. He's
crazy about web usability and
accessibility - so crazy that he went and
started his own web usability and
accessibility consultancy (Webcredible - http://www.webcredible.co.uk)
to help make the Internet a better place
for everyone. |
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