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Why Resources Added to a Web site Increase Revenue!
By
Vishal P. Rao
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There are literally billions
of Web sites online now offering all types of products and
services. Some succeed brilliantly, while others fail
miserably.
There can be many reasons for the failure of some Web
sites: poor marketing, poor planning, a weak knowledge of
the target market, or just an overall lack of knowledge of
business principles by the Web site owner.
One shared trait of successful Web sites, however, is the
ability and drive to provide good resources to its
visitors. This is a tactic that increases traffic, keeps
visitors engaged and coming back, and lends authenticity
and reliability to a site. Yet many new (and sometimes
"not so new") Web masters neglect this very
important facet of Web site development and Internet
marketing.
Why? There are many reasons, however, here are the
"most" common:
1. A Web master may be unaware that resources when added
to a Web site can add value and increase sales. Adding
resources, especially those that are Affiliate links to
other products or services, is a great way to
"backend" sales, by offering visitors more than
the main product or service to buy.
2. A Web master may feel (wrongly) that offering other
products or services, or including great informational
resources may "compete" with their own product
or service. They may be reluctant to expose others to
resources or products and services that are the
"same" as theirs, feeling that the competitor
will end up with the sale. This may be true to some
extent.
However, the benefits of providing other resources and
products or services besides the main product or service
greatly outweigh the negatives. Studies have shown that
Web sites containing great resources have more return
visitors, and greater sales numbers overall.
3. A Web master may not feel comfortable assuming the
liability for other products and services, or other
resources that are added to a site. Of course, the more
that a site contains, the greater the maintenance and cost
associated with a site. However, again, the benefits of a
resource-laden site far outweigh the liabilities.
4. A Web master may have no idea how to find good
resources or make a judgment about what to add and what to
omit.
All of the above seems to account for the reluctance of
some to add additional products and services or resources
to their sites. Since adding additional products and
services are beneficial to almost all Web sites, here are
a few guidelines when choosing which resources to add,
which to omit, and the approximate amount of resources to
add.
1. Resources should always reflect the main theme of a Web
site and be complimentary to the main Web site, as well as
the other products, services, and resources that already
exist. E. G. An Internet Marketing site should, in all
probability, only contain links to products, services, and
resources that reflect Internet Marketing.
2. Resources should always be "content rich" and
interesting to the visitor. A smattering of lackluster,
"same old, same old" type resources does the Web
master little good, and may even hurt the Web site, by
reducing its sales effectiveness.
3. Resources should be updated at least monthly, to keep
the site "fresh and lively" for return visitors.
Visitors quickly lose interest if a site seems stagnant.
4. Resources should be plentiful enough to fill out a
site, however, they should never overshadow the main theme
of a site nor should they take away from the main purpose.
They should be placed in an orderly fashion, and laid out
for easy accessibility and readability. Clutter should be
avoided at all costs, and a clean look maintained. There
is a fine line here between "just enough" and
"way too much".
5. Avoid gimmicky, poorly written, ethically substandard
resources. A Web master must use judgment when choosing
resources that are truly an asset to the site. "If in
doubt, don't" is a good rule of thumb here.
Resources not only add quality and backend sales on a Web
site, they enhance Search Engine placement by providing
content and incoming links. They give visitors a good
feeling about the site, and they set the Web master up as
an "expert" in any given field.
However, quality must always rule over quantity, when
placing resources and additional products and services on
a site. If prudence is used, resources will enhance sales
and traffic, and keep the site "alive and well"
long after other competitive sites have disappeared!
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