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If you are not a successful
author yet, incorporate the following 10 Secrets:
1. Treat your book as a
business.
You spend many hours
creating a masterpiece to help your audience. It follows
then, you need to set up a regular time schedule to market
and promote it.
2. Create a flyer for each
book you offer.
Hand out your flyer at
business meetings or at any public place. Ask your
audience to pass the flyer along to friends and
associates. Offer one free report or ezine on the flyer to
get new email addresses to send promotion to later.
3. Create a line or two
about your book in your signature file that goes on every
email you send.
After your name, title, and
benefit statements, add something like: eBk: "Write
your eBook or Other Book--Fast!" Include your
addresses and phone numbers too.
4. Invest some money in
book marketing.
Contact a book coach and
schedule a low-cost introductory session to see if you are
a match and will get what you need. Many authors print too
many copies or use an expensive service to get book
finished instead of putting aside an equal amount to
market it.
5. Take a teleclass on how
to market your book.
These low cost and low time
investments can make your book the great seller it should
be. Discover inexpensive ways to market via the phone and
email. How convenient!
6. Don't get fooled by
high-cost services.
If it's too good to be
true, it isn't true. When you hire someone to do it all
for you, it can cost over $1000 a month with small
results. Check out what services fit your budget, and get
a realistic picture of what your results will be.
7. Delegate some of the
marketing.
Like me, hire a low-cost
computer assistant from your local high school. They know
more than many professionals. For under $10 an hour, you
can multiply your promotion exponentially via ecommerce
your assistant does for you 2-3 times a week.
8. Set a dollar goal for
your book each month.
Don't count copies sold.
Count each month's book sales. Put your goal near your
workstation to remind you of what you want. Don't price
your book too low, so you'll appreciate an easy
experience--getting what you deserve for all your work.
9. Learn more about
Internet book marketing.
Think about reaching
hundreds of thousands of your audience every week. When
you give them what they want--free information--they will
eventually buy. Many authors go the traditional path of
talks, ads or press releases. They don't always pay well
for the effort.
10. Don't stop marketing.
Many clients come to me and
say they are discouraged their book didn't sell well in
four months. Replace doubt with patience for the process.
Success takes many months, but once you get it, the
Internet keeps it multiplied for you.
Knowing the secrets of
successful authors can help you receive the same prestige
and become a household word.
Judy Cullins © 2004 All
Rights Reserved.
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About
The Author
Judy
Cullins, 20-year book and Internet
Marketing Coach works with small business
people who want to make a difference in
people's lives, build their credibility
and clients, and make a consistent
life-long income. Author of 10 eBooks
including "Write your eBook
Fast" and "How to Market your
Business on the Internet," she offers
free help through her 2 monthly ezines,
The Book Coach Says...and Business Tip of
the Month at http://www.bookcoaching.com/opt-in.shtml
and 140 free articles.
judy@bookcoaching.com |
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