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What a lack of research could
do to you.
When creating an ebook how
well do you research the topic before hand?
It’s absolutely crucial
that you research what problems your target market is
having and what they’re spending money on.
The time to pay attention
to detail is here.
If you don’t research how
will you know what problems exist in your target market,
what their recommending for products to try, pay even
closer attention to the dollars involved. Hope fully
they’re purchasing pattern will lead into 3 digit
numbers.
This is why probing for the
information you need you’ll be in a better position to
analyze the information to see if it’s a worthwhile
project to start, if not junk it.
Case in point, I recently
had a young lad email me and explain he was a first time
author of a 30 pg ebook targeted at teenagers.
He realized that because
his target market is teenagers and teenagers do not
purchase as frequently online as adults do that he was in
a bit of a bind.
What was he to do? He’d
put a bit of work into his project and knowing what he
does now, he has to decide whether to sell or give it
away. He needed some positive feedback, nothing to
devastating. Instead of targeting students he could alter
the ebook towards another target market, a market with
money to spend and a hunger for his type of info product.
Just a little copying, pasting, and editing.
Praise those
accomplishments: The first thing I did was congratulate
him for being a first time author.
Good topic, wrong market
for low income earners: The topic he was covering was
actually a good topic, but he realized after the fact that
he had probably created a dud for an ebook because of the
restrictions imposed on his target market...lack of access
to purchasing power.
What would you do in his
position?
His question to me was what
he should do with the ebook. He had considered giving it
away to people as an incentive for them to sign up for his
newsletter, or selling the ebook at $5.00 a copy.
Indication of his problems: I assumed that because he only
put a price tag of $5.00 on the book that he was either
not comfortable with the content he placed in the ebook OR
that he was selling himself short. I would assume the
latter.
Summary:
The collection of data,
decision time. Once you’ve collected what you think is
all the info required via surveys, it is now time for the
decision making process
Why researching the right
way the first time will save you hair loss and
disappointment:
This is why doing a
thorough job in the researching part of your work is so
important. If he would have put a little more thought into
who his target market was he wouldn’t have created a dud
for an info product.
Lack of researching is the
number one mistake that most new authors make, take your
time researching...what’s the rush?
Copyright 2004 August
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About
The Author
This
article may be re-published as long as the
source box remains. Notification of use
would be appreciated.
Brian is a
freelance writer and publisher of The
Ebook King Chronicles. Brian’s goal is
to give you more ideas for your next
project, step by step. www.theebookking.com |
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