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Calling all publishers,
editors, journalists and freelance writers. It's time to
breathe more life into your copy. Turn your articles into
living pieces that spark measurable debate, get closer to
your readers and engage their mind and soul - we're
talking revolution.
As it was in the beginning
Publishers have for many
years relied on letters to get feedback from their readers
and although email has opened up this method of
communication it is still time consuming and difficult to
process with only a fraction of the received
correspondence ever being used.
Let's face it, as well as
being an overhead for the publisher, to most people it is
an unrewarding medium in terms of effort required and
response received, just think of the number of letters
that go unpublished and unread.
As it is now
The Internet has brought
new channels of communication and has opened up
opportunities that allow us to challenge traditional
methods. The Internet is now a mature technology, no
longer the preserve of the new fad brigade but a
technology that has been embraced by a global population,
young and old alike and it allows us now to re-evaluate
the way things are done. Newspapers, trade journals,
magazines and ezines now have the opportunity to change
the mental process.
When people read an article
they often would like to comment, and historically this
has required them to feel strongly enough to put pen to
paper; or with the creation of the Internet send an email.
Sure emails are easier but it still takes time to craft an
email and time for the majority, is what they haven't got.
The letters page although interesting are at best a
snapshot of comments; a well crafted and well written
letter on any given subject may hold the view of the
majority, or the minority, as it is a free text medium and
difficult to measure.
As it should be
Now consider the advantages
of linking articles to online surveys where as a publisher
you will have the ability to obtain valuable feedback from
your readers and in a form that can be easily measured.
Just as important as you communicating with your readers
is giving your readers a way to communicate with you where
they know it will count.
Want a snapshot of opinion?
Did they like that article? Did your readers agree with
what was said or do they take the opposite view?
Now it's easy
In the past surveys would
have taken considerable effort to design and publish and
altogether was a process too long winded and therefore
reserved for the niche and bigger topics.
However, using sites like http://www.SurveyGalaxy.com
surveys and questionnaires can be created and published
via the internet by anyone who has a pulse. Professional
looking surveys and questionnaires created in minutes that
make the perfect compliment to articles that prompt
opinion and debate.
The advantage over letters
and e-mails are that all the feedback is managed and
measured and sites like Survey Galaxy will provide you
with a real time poll that you can either keep to yourself
or share with your readers.
It's not even one or the
other now
Link each article to an
online survey and not only extend the life of the article
as people have a channel to express their views, but
involve your readers in the discussion where they now know
their opinion will be counted.
You think they would rather
send an email? - no problem - include the facility within
the survey and get the best of both worlds.
It's fast, low cost, and
easy to do; it will engage and empower the reader, provide
excellent feedback and having established a dialogue you
then have the opportunity to link to other related
articles.
Try it now and register
your opinion of this article here:-
http://www.surveygalaxy.com/surPublishes.asp?survey_id=1065
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