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If you're not a born writer, a
simple way to begin writing articles to promote your
business is to write list articles.
Your list articles could be
a top ten list or top seven list that deals with a
specific subject.
You could also write up a
list of tips that deals with a broad subject such as
marketing or promotion, and then add a catchy headline or
title to your list.
Your list article could be
without an introduction or you could write up a few short
sentences or paragraphs to lead into your new list
article.
With your introduction,
write just enough to get your readers interested in your
article before going into your list.
Some tips that will help
you to maximize the success of your list articles are:
1. Make each tip
informative.
You could tell your reader
the benefit of using your tip, go into detail about how to
use your tip, or define how your tip works if you're
writing about something that is new to your reader.
One tip could simply state
the benefit of using your tip, or you could tell your
reader the benefit of using your tip and also how to use
your tip.
The key is to provide
genuinely useful information to your reader. If you're
able to do this, you'll be able to get your articles
published and achieve long term promotion of your
business.
2. Write for your target
audience.
For example, if you wrote a
manual on e-zine publishing you could write up a list of
ten e-zine promotion tips.
3. Use lots of white space.
Your articles will look
cleaner and more professional, and you'll be able to keep
your readers, including your skim readers, interested in
your article.
4. Vary the length of your
sentences.
Use short and long
sentences to get your points across.
For example, if you have
two or three short sentences in a row, you could transform
these short sentences into one compound sentence.
You could also make these
short sentences into one compound sentence and one short
sentence.
5. Write your articles as
if you are writing to one person or even talking to that
person.
Writing your articles in
this way will help you to add your personality to your
writing, and make it feel like you're speaking directly to
your reader.
6. Use the active voice.
Using the active voice will
make your writing more straightforward.
It will also help you to
keep your list article from becoming uninteresting or
confusing to your reader.
7. Go over your article for
mistakes.
Many article writers, even
though they write very informative articles, have a
problem with spelling and grammar mistakes.
Because they're easily
avoidable, making mistakes like this can make your writing
seem amateurish and decrease your chances of getting your
article published.
8. Leave your list article
for a couple of days and then go over it again adding
detail where it's needed and eliminating parts of your
article that are unneeded.
Afterwards recheck your
article for mistakes.
9. Read your article out
loud.
By doing this, you'll be
able to make your article read just like you speak.
You'll also be able to make
changes to parts of your article that don't flow very well
or that are unclear to your reader.
10. Have someone else read
over your article after you're done.
You'll be able to get
honest feedback for your article that will either tell you
that you're article is really good or that your article
needs some work.
If you're article needs
some work, getting this feedback will help you to avoid
making the mistake of promoting your article before it's
ready to be published.
11. Promote your e-zine in
your resource box.
Promoting your e-zine in
your resource box will help you to successfully keep in
contact with your readers and keep your marketing message
on their minds.
In your resource box, have
your readers visit your site to subscribe to your e-zine
or have an email address (i.e., subscribe@yourdomain.com)
that forwards emails to your subscription email.
Doing this will enable you
to continue to get more subscribers from your list
articles even if you decide to change list hosts or
autoresponder services.
12. Promote your finished
article.
Submit your article to
article directories, article announcement lists, and also
to e-zine publishers.
Also post your article on
your site, and keep your site updated with your new
articles.
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About
The Author
Article
by writer Ken Hill. Save loads of time
promoting your articles with this powerful
tool for e-zine publishers and article
writers. Learn more now at: http://www.scstats.com/r.cfm?i=4604. |
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